Target’s A New Day + Vital Voices Collection Pairs Great Design with a Meaningful Cause

October 03, 2018

Target’s A New Day + Vital Voices Collection Pairs Great Design with a Meaningful Cause

Chessy Prout, Co-Founder of national nonprofit IHavetheRightTo, was 1 of the 6 women to work creatively on collaborating with Target on the A New Day + Vital Voices collection. #UseYourPowerToEmpower #TargetxVitalVoices 

After surviving a sexual assault in high school, Chessy became an activist and author, publishing her memoir and launching the #IHaveTheRightTo movement.

"For too long I think people who have been victims of a sexual assault were told to just suffer in silence, that this happens to everybody, and that we shouldn't be making a big deal of it. But it is a big deal, and it really impacts our lives. And so we have the right to speak up and use our voices. And I was given a platform to be able to speak out and I really wanted to use that to help other survivors feel like they could own their stories too."

"I am Chessy, and I am vital voice."

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The 25-piece capsule collection will be available at select stores and on Target.com. It features a curated assortment of dresses, skirts, moto jackets, graphic tees, pouches and scarves, as well as note cards, notebooks and pens, all at an exceptional value. Among our favorites? A graphic tee with the words, “Use Your Power to Empower.” 

Each piece was inspired by Vital Voices’ mission and the stories and personal style of the women it supports.

 

Click Here to View Target Collaboration